Welcome to the IICT Journal

Search Engine Optimisation (SEO) the practice of applying certain steps to attract your ideal clients to your business website through organic search engine results. For natural therapy businesses, this means attracting those in-need to your supporting services.

Marketing is essential for holistic and natural therapists. You need to reach your potential clients and let them know the benefits you offer. You have to keep yourself fresh in the minds of existing clients. The past year has been difficult for almost all businesses. Holistic and natural therapists, like everyone, have had to make adjustments to their practices. In some cases, you may have had to pause live sessions due to lockdowns.

In the era of digital marketing, a stellar online content strategy is important for business. With 81% of internet users searching for products or services online, the right content is the best way to attract your target audience.

With 2020 nearly in the books, it's time to focus on what's ahead for your natural therapy business in the coming months. This past year, businesses in all industries struggled to stay above water due to the COVID-19 pandemic, and many business owners realised they need a better way to future-proof their operations and prepare for unforeseen circumstances. 

Writing an "About Us" page is an excellent way to thoroughly introduce your business to potential clients. It's your chance to tell others what you're all about. In fact, it's been stated that it's one of the most visited place on business sites after the home page. Here are some things you can do to maximize the effectiveness of the page as well as pitfalls to avoid.

As more people gravitate towards natural health solutions, the field is getting increasingly competitive. Branding yourself is all about setting yourself apart and showing how you're different. Let's look at some of the most effective branding strategies for a natural therapy business.