Welcome to the IICT Journal

IICT Journal

At IICT, we're always striving to give our members quality content that will help them better themselves, better their businesses and better the lives of those around them. The articles you will find here have been written with this in mind, so take a read and feel free to share them with anyone that will find them valuable. 
clock iconPosted Wednesday, 24 February 2021

Designing an SEO Strategy for Your Natural Therapy Business

Search Engine Optimisation (SEO) the practice of applying certain steps to attract your ideal clients to your business website through organic search engine results. For natural therapy businesses, this means attracting those in-need to your supporting services.

clock iconPosted Saturday, 30 January 2021

Marketing Strategies For Holistic & Natural Therapists

Marketing is essential for holistic and natural therapists. You need to reach your potential clients and let them know the benefits you offer. You have to keep yourself fresh in the minds of existing clients. The past year has been difficult for almost all businesses. Holistic and natural therapists, like everyone, have had to make adjustments to their practices. In some cases, you may have had to pause live sessions due to lockdowns.

clock iconPosted Tuesday, 5 January 2021

How To Attract Your Target Audience Using The Right Content

In the era of digital marketing, a stellar online content strategy is important for business. With 81% of internet users searching for products or services online, the right content is the best way to attract your target audience.

clock iconPosted Wednesday, 9 December 2020

Getting Your Natural Therapy Business On Track For 2021 & Beyond

With 2020 nearly in the books, it's time to focus on what's ahead for your natural therapy business in the coming months. This past year, businesses in all industries struggled to stay above water due to the COVID-19 pandemic, and many business owners realised they need a better way to future-proof their operations and prepare for unforeseen circumstances. 

clock iconPosted Monday, 9 November 2020

The Do's And Don'ts To Writing Your About Us Page

Writing an "About Us" page is an excellent way to thoroughly introduce your business to potential clients. It's your chance to tell others what you're all about. In fact, it's been stated that it's one of the most visited place on business sites after the home page. Here are some things you can do to maximize the effectiveness of the page as well as pitfalls to avoid.

clock iconPosted Sunday, 18 October 2020

Why Branding Is Important To Your Natural Therapy Business

As more people gravitate towards natural health solutions, the field is getting increasingly competitive. Branding yourself is all about setting yourself apart and showing how you're different. Let's look at some of the most effective branding strategies for a natural therapy business.

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