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Aspects of Brand Identity for Reiki Practitioners

Many smaller businesses, including those that offer Reiki services, may be doubtful about whether they need a brand identity or not. By a brand identity, we mean a recognisable, clear connection between your business's name and the service you offer. 

Must-Read 2018 Reiki Marketing Guide: Make 2018 your Best Year Ever

If you want to attract more clients to your Reiki practice you need a solid marketing strategy. You need to educate new clients about the benefits of Reiki and remind existing clients to return for more sessions.  

Marketing your Reiki practice can be a challenge, especially if you don't have a substantial advertising budget, but you want everyone to know how you can improve the quality of their lives. 

One of the best ways to drum up business for your Reiki practice is to leave brochures, pamphlets, and flyers at community gathering places. This can include community centres, martial arts studios, gyms, and coffee shops; if the place is tied to natural healing or healthy living, you are even more likely to find people who resonate with your mission.

How to Advertise Reiki Services - 5 Proven Ways to Get more Bookings

As a Reiki Practitioner, you've chosen a career path that is grounded in natural healing but choosing to be a professional holistic healer is just the first step. In order to have a flourishing Reiki practice where you are able to share your true passion, you have to put your strengths to work getting yourself established.

While Reiki is fundamentally about bringing healing to those around you, it is hard to get the opportunity to serve others unless those people can find your business. When developing a brand identity as a Reiki practitioner, it is important to choose a name in a way that grants you both autonomy as a business but also gives you a clear connection to traditional Reiki practice. Picking the right name is a step as important to setting up a business as almost any others, including developing a Business Plan.