Welcome to the IICT Journal

Nowadays, it is almost impossible to browse the internet and social media platforms without stumbling into a beauty advertisement, a product review, or a hair video. If you operate a salon or plan to start one in 2020, you should also work on a plan to advertise your products and services.

Getting a counselling business off the ground is no cake walk.  Among other things, you need to create a smart business plan, secure funding, hire the right people, identify your target audience and develop a sound marketing strategy. The last thing you want is for all that hard work to have been in vain because of some avoidable mistake.

Art therapy is one of those businesses that could benefit more than most from exposure. The key is to use your Facebook page effectively to find those who would benefit the most and be the most interested in what you have to offer.

Hypnotherapy is one of those rare disciplines that can help a lot of people who aren't helped by anything else. The only tricky part is making yourself known so patients can find you and understand what you do.

In an increasingly busy world, meditation businesses are on the rise.

As a doula, you provide an incredible service to the mums in your care: aiding her through the labour and delivery process, acting as an advocate, and providing comfort.