Welcome to the IICT Journal

As a massage therapist in Australia, your ability to prosper hinges on your ability to set yourself apart from the competition.

When we think of massage therapy, we often focus on the therapeutic benefits of the massage itself — excellent technique, soothing touch, and perfect pressure.

According to recent research, in the field of massage therapy, workers not only enjoy one of the highest rates of overall job satisfaction they can also earn up to six figure salaries. 

Fortunately, there are many approaches to healing available today. I believe that every client is drawn to the modality and the practitioner they are ready for in that moment.

In every industry or business, there are niche-specific best practices and codes of conduct that are critical to sustainable operations and growth. So, if you run a spa or massage therapy practice, you'll need to embrace differentiating enterprise practices that cover several aspects, from professional affiliation and managing customer relations to insurance and using cutting-edge business management solutions to streamline workflows.

A well-crafted business plan is a cornerstone of success for a new massage business. In addition to providing a budgeting framework, a well-written business plan can help you stay on track as you strive to achieve your business goals.