Welcome to the IICT Journal

IICT Journal

At IICT, we're always striving to give our members quality content that will help them better themselves, better their businesses and better the lives of those around them. The articles you will find here have been written with this in mind, so take a read and feel free to share them with anyone that will find them valuable. 
clock iconPosted Friday, 6 August 2021

In The Press - Recent Media Articles

The latest business articles featuring Lawrence Ellyard, CEO and Founder of the IICT. 

clock iconPosted Monday, 2 August 2021

An Expert Guide to Performing a SWOT Analysis for Your Practice

Self-knowledge is essential in decision-making, but in business it can only achieve so much. As a business owner, you are privy to the stiff competition in the complementary and alternative health market. Thus, to gain a competitive edge and boost your bottom line, you must make well-thought-out decisions.

clock iconPosted Friday, 16 July 2021

COVID-19 Restrictions: Guidance for Complementary Therapists in the United Kingdom

Lifting of COVID-19 restrictions is taking place in the United Kingdom. Below are helpful links and guidance for our members to make your business and clients COVID Safe. We will update this blog regularly on how to move forward in response to COVID-19. With COVID-19 restrictions continuously evolving, please stay up to date by visiting

clock iconPosted Wednesday, 7 July 2021

Ways to Cultivate A Lasting Social Media Presence for Your Complementary Therapy Practice

Do you own a small to medium size complementary therapy business and are wondering how a lasting social media presence will help you grow a thriving complementary practice? Social media has transformed how brands target, find and communicate with the public. 

clock iconPosted Tuesday, 22 June 2021

The Benefits of Establishing Your Unique Selling Proposition (USP)

What is the one thing that makes your therapy business stand out from others in your field? When a client chooses a natural therapy practice, they are likely looking for more than just relaxation or recovery treatment.

clock iconPosted Tuesday, 1 June 2021

Why Your Complementary Therapy Practice Needs Social Media

Social media has become an everyday part of our lives. Most people check their social media multiple times a day. We use it to share ideas, jokes, and make plans with friends. Often, it's also where people go for advice and support on their health struggles as well. 

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