Welcome to the IICT Journal

What is the one thing that makes your therapy business stand out from others in your field? When a client chooses a natural therapy practice, they are likely looking for more than just relaxation or recovery treatment.

Social media has become an everyday part of our lives. Most people check their social media multiple times a day. We use it to share ideas, jokes, and make plans with friends. Often, it's also where people go for advice and support on their health struggles as well. 

We will be updating this blog regularly on how to move forward in response to COVID-19. Or stay up to date by visiting the Australian Government website by clicking here. 

Please note the information contained on this page is general in nature and does not contain professional IICT advice or recommendations, nor does it take into account your personal situation. If you require further information, seek professional advice from the National Coronavirus Helpline on 1800 020 080. The line is open 24 hours a day, seven days a week and is operated by the Australian Government. 

Also referred to as alternative medicine, complementary therapy practices are becoming more mainstream according to professionals in the health industry. These holistic approaches to better health and wellness include ancient Eastern healing traditions to modern Western herbal medicine, and everything in between.

Two of the most common marketing challenges business owners are are faced with are generating new leads are driving more website traffic. The good news is that there's a simple and inexpensive marketing strategy which can help businesses solve both problems: starting a website blog.

In the complementary therapy space, we sometimes deal with negative client reactions. Some clients yell, some insult, some sling hurtful accusations. It may be hard not to take these attacks personally, whether you get angry or it creates self-doubt. You may get upset in the moment and worry about the incident after. All of this is normal, whether your first difficult client is in your first week or years into your experience as a therapist.