Also referred to as alternative medicine, complementary therapy practices are becoming more mainstream according to professionals in the health industry. These holistic approaches to better health and wellness include ancient Eastern healing traditions to modern Western herbal medicine, and everything in between.
Nutrition, Aromatherapy, Ayurveda, Homeopathy, Massage and Energy Healing are just a fraction of the number of modalities practised in this space.
One of the reasons behind the success and prominence of these practices is that many of them have been established for thousands of years. However, despite the time-honoured traditions of these practices, starting and keeping a complementary therapy practice today can have its challenges. In this light, let's look at tips on how to improve your prospect of success in the complementary therapy industry, and provide some advice on how to avoid common pitfalls.
Research and Homework
Along with having a business plan in place, natural entrepreneur providers need to do some vital research into their particular field. While the majority of practitioners are already well-versed and educated in their trade or products, they need to view things outside their practices or products. In other words, they should be asking themselves other important questions about the competition. For a couple of examples, if considering opening a:
- Yoga Studio: Are there already a plethora of these platforms available nearby? If so, are they struggling or booked solid on a regular basis? This could mean the difference between success and failure in this arena in any given area.
- Medicinal Shop: Same scenario, with different circumstances. Would an online shop serve the marketplace, customers, and consumers better? Could a brick-and-mortar location help or hinder the bottom line when selling these supplies?
Location, Location and Location
As real estate agents remark, it's all about location, location, location. Similar to what was previously revealed, with research digging into the details about a potential location is vital. Before considering opening a physical place of business, research this area very well before committing to a specific spot for providing services and/or products. Is the area off-the-beaten-path or is there plenty of traffic for higher visibility?
On the other hand, companies shouldn't necessarily restrict a business to only a local venue(s) when there are other options available on the world-wide-web. With a website and potential e-commerce traffic coming in, it includes marketing and advertising on social media platforms along with encouraging clients to leave positive feedback on sites like Yelp!
Licenses and Regulations
Even though these products and practices are considered natural, there is still a need to follow certain laws, rules, and regulations in some cases. This may include having a license to dispense certain products or practice a different kind of treatment or therapy. Part of research means looking into these.
Having Patience With Patients
With any new or existing business, regardless of the industry, clients can be difficult to deal with at times. It's important to remember patients are struggling with health issues, often under a great deal of stress, and are looking to their provider for relief, comfort, and understanding. Patience is a virtue and providers need to remain in control of the situation. Remaining calm, cool, and collected will help to keep clients coming back even when they're not in the best of moods.
Tips and Tricks For Success
Especially when it comes to tangible products and services regardless of the industry, there are many ways to ensure a business will be more successful both today and in the future. Here are some excellent examples:
- First-aid: All providers of any type of service should always have knowledge of basic first aid techniques in case of an emergency. Whether it's for assistance with a customer or a staff member, it's always better to be safe rather than sorry. Also, be sure to keep a properly stocked safety kit on hand that contains some essentials like bandages, dressings, antiseptics, and other products.
- Quality leads to quantity: Always delivering the best in quality products, superior customer service, and a professional attitude will ultimately lead to more consumers. Encourage customers to leave positive feedback online, follow social media posts, and more to promote a business without additional costs in advertising and marketing expenses.
- Join a professional association: It's recommended that you join an association and gain professional affiliations. In addition to regular practice and upgrading your training in natural therapies, it is also advisable to be affiliated with organisations, associations and institutes related to your field
of study. Simply type ‘Complementary Therapy Associations’ in Google and you will find a number to choose from.
- Practice confidentiality for confidence: Make sure clients know their private, personal, medical information is just that, safe, secure, and isn't being shared.
- Proper record maintenance: Similarly speaking, make sure financial and client records are kept squeaky clean, up-to-date, and properly maintained. For many reasons, having this 'paperwork' in order will lead to success from better customer service to keeping a business in a positive cash-flow perspective.
Trust and Assurance With Insurance
Another important pathway towards success is ensuring that your complementary therapy business has adequate insurance in place. This is vital to building trust with current clients and future potential customers. It also protects the business from issues with possible injuries, potential accidents, or illnesses that are always unforeseen.
It can be a complicated and confusing process so if you any have questions, comments, or concerns about insurance for your business, contact us today, and our team will be more than happy to help. Whether you're interested in minimal coverage or more extensive options, the team at IICT will make sure you get what you need to be successful according to your needs and budget.