Welcome to the IICT Journal

The global Coronavirus pandemic is something that everyone is dealing with. As individuals and as communities, we are ironically working together to stay apart. Businesses are offering remote telecommuting. Children are home from schools. Neighbours are arranging no-contact deliveries of groceries and supplies to families in quarantine. As a natural therapist, you can play an important role during this crisis.

Over the centuries, humanity has used, abused, and disregarded the value of animals unless there has been personal gain. As humanity finally lifts out of the darker ages of self-absorbed survival to become more aware and compassionate, we begin to see a developing love and respect for animals. People are interested that species are endangered or habitats are reduced. It is a joyful experience when animals respond to kindness and interact, making it obvious that the animal kingdom has emotions and connections which equal our community.

If you're looking to get into the natural therapy business in Australia, you'll be entering into a marketplace that's growing by leaps and bounds. According to the ATMS (Australian Traditional-Medicine Society), nearly 70% of Aussies have taken at least one complementary medicine over the last year.

Instagram is quickly establishing itself as one of the more influential social media sites online with its unique visual style, and as a result, it's one of the best ways to market your natural therapy business. Here's a guide complete with tips for getting started with marketing on Instagram.

Facebook remains the most popular, profound, and powerful social media platform available on the internet. With over 3.5 billion active users, this accounts for nearly half of the global population. In Australia alone, Facebook traffic continues with steady growth rates:

Australians are using the services of natural therapists in record numbers—that's the conclusion of a recent survey from the Australian Traditional-Medicine Society (ATMS), "Australians turn to natural therapies in the millions."