Welcome to the IICT Journal

IICT Journal

At IICT, we're always striving to give our members quality content that will help them better themselves, better their businesses and better the lives of those around them. The articles you will find here have been written with this in mind, so take a read and feel free to share them with anyone that will find them valuable. 
clock iconPosted Wednesday, 25 March 2020

Coronavirus: Understanding How You Can Help as a Therapist

The global Coronavirus pandemic is something that everyone is dealing with. As individuals and as communities, we are ironically working together to stay apart. Businesses are offering remote telecommuting. Children are home from schools. Neighbours are arranging no-contact deliveries of groceries and supplies to families in quarantine. As a natural therapist, you can play an important role during this crisis.

clock iconPosted Thursday, 13 February 2020

Through the Eyes of Animals

Over the centuries, humanity has used, abused, and disregarded the value of animals unless there has been personal gain. As humanity finally lifts out of the darker ages of self-absorbed survival to become more aware and compassionate, we begin to see a developing love and respect for animals. People are interested that species are endangered or habitats are reduced. It is a joyful experience when animals respond to kindness and interact, making it obvious that the animal kingdom has emotions and connections which equal our community.

clock iconPosted Monday, 3 February 2020

Nine Tips for Naming Your Natural Therapy Business

If you're looking to get into the natural therapy business in Australia, you'll be entering into a marketplace that's growing by leaps and bounds. According to the ATMS (Australian Traditional-Medicine Society), nearly 70% of Aussies have taken at least one complementary medicine over the last year.

clock iconPosted Monday, 3 February 2020

Using Instagram to Market Your Business in 2020

Instagram is quickly establishing itself as one of the more influential social media sites online with its unique visual style, and as a result, it's one of the best ways to market your natural therapy business. Here's a guide complete with tips for getting started with marketing on Instagram.

clock iconPosted Friday, 31 January 2020

Top 5 Powerful Marketing Tips to Master Facebook for Business in 2020

Facebook remains the most popular, profound, and powerful social media platform available on the internet. With over 3.5 billion active users, this accounts for nearly half of the global population. In Australia alone, Facebook traffic continues with steady growth rates:

clock iconPosted Friday, 31 January 2020

How Holistic Marketing Can Take Your Business to the Next Level

Australians are using the services of natural therapists in record numbers—that's the conclusion of a recent survey from the Australian Traditional-Medicine Society (ATMS), "Australians turn to natural therapies in the millions."

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