Welcome to the IICT Journal

We will be updating this blog regularly on how to move forward in response to COVID-19. Or stay up to date by visiting the Australian Government website by clicking here. 

Please note the information contained on this page is general in nature and does not contain professional IICT advice or recommendations, nor does it take into account your personal situation. If you require further information, seek professional advice from the National Coronavirus Helpline on 1800 020 080. The line is open 24 hours a day, seven days a week and is operated by the Australian Government. 

In the era of digital marketing, a stellar online content strategy is important for business. With 81% of internet users searching for products or services online, the right content is the best way to attract your target audience.

With 2020 nearly in the books, it's time to focus on what's ahead for your natural therapy business in the coming months. This past year, businesses in all industries struggled to stay above water due to the COVID-19 pandemic, and many business owners realised they need a better way to future-proof their operations and prepare for unforeseen circumstances. 

COVID-19 restrictions are currently in place for the United Kingdom. Below are helpful links on the restrictions and guidance for our members. We will update this blog regularly on how to move forward in response to COVID-19. You can also stay up to date by visiting www.gov.uk.

Writing an "About Us" page is an excellent way to thoroughly introduce your business to potential clients. It's your chance to tell others what you're all about. In fact, it's been stated that it's one of the most visited place on business sites after the home page. Here are some things you can do to maximize the effectiveness of the page as well as pitfalls to avoid.

As more people gravitate towards natural health solutions, the field is getting increasingly competitive. Branding yourself is all about setting yourself apart and showing how you're different. Let's look at some of the most effective branding strategies for a natural therapy business.