Welcome to the IICT Journal

As more people gravitate towards natural health solutions, the field is getting increasingly competitive. Branding yourself is all about setting yourself apart and showing how you're different. Let's look at some of the most effective branding strategies for a natural therapy business.

Your website is a powerful tool that can help you attract new clients and help people find information about your natural therapy business. But if your site is out of date, it may actually do the opposite of what you were hoping for.

While it's clear that keeping your site accurate and fresh is important, sometimes it just falls by the wayside. But your website is an invaluable marketing tool, so you should work to refresh it often.

Dear IICT Members,

It's important that we provide you with the latest industry guidelines and codes of conduct. Below, you'll find information that we want all members to be aware of to ensure that your business complies with the most up to date health industry policies and guidelines. 

If you have any questions or require further information, please contact support@myiict.com or phone +61 2 5629 7777 Monday - Friday 10am - 4pm AEST.

Did you know that 88% of searches for local businesses on a mobile device either call or visit the business withing 24 hours? It's important now more than ever for your natural therapy practice to stay connected with clients and to be more discoverable to new ones.

A free listing on Google My Business (GMB) is exactly what you need to help your practice stand out and make sure that you're found on Google's search when someone needs your products, courses or services. 

Dear IICT Members,

We will be updating this blog regularly on how to move forward in response to COVID-19. Or stay up to date by visiting the Australian Government website by clicking here. 

Please note the information contained on this page is general in nature and does not contain professional IICT advice or recommendations, nor does it take into account your personal situation. If you require further information, seek professional advice from the National Coronavirus Helpline on 1800 020 080. The line is open 24 hours a day, seven days a week and is operated by the Australian Government. 

Therapist burnout is one of those things that natural therapists are going to have to sometimes handle, just like all therapists. Here's some information about this kind of burnout, including what you can do to make it a bit more manageable so you can effectively run your business in the long-run.