Welcome to the IICT Journal

In the complementary therapy space, we sometimes deal with negative client reactions. Some clients yell, some insult, some sling hurtful accusations. It may be hard not to take these attacks personally, whether you get angry or it creates self-doubt. You may get upset in the moment and worry about the incident after. All of this is normal, whether your first difficult client is in your first week or years into your experience as a therapist. 

Being a professional body for natural therapists that supports a wide breadth of modalities worldwide, it's no surprise  IICT have a community of wonderful members. In the coming months, we'll be featuring a collection of 'Member Spotlights' to share, inspire and connect you with people in our community and their stories.

Search Engine Optimisation (SEO) the practice of applying certain steps to attract your ideal clients to your business website through organic search engine results. For natural therapy businesses, this means attracting those in-need to your supporting services.

We will be updating this blog regularly on how to move forward in response to COVID-19. Or stay up to date by visiting the Australian Government website by clicking here. 

Please note the information contained on this page is general in nature and does not contain professional IICT advice or recommendations, nor does it take into account your personal situation. If you require further information, seek professional advice from the National Coronavirus Helpline on 1800 020 080. The line is open 24 hours a day, seven days a week and is operated by the Australian Government. 

Marketing is essential for holistic and natural therapists. You need to reach your potential clients and let them know the benefits you offer. You have to keep yourself fresh in the minds of existing clients. The past year has been difficult for almost all businesses. Holistic and natural therapists, like everyone, have had to make adjustments to their practices. In some cases, you may have had to pause live sessions due to lockdowns.

In the era of digital marketing, a stellar online content strategy is important for business. With 81% of internet users searching for products or services online, the right content is the best way to attract your target audience.