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Welcome to the IICT Journal

IICT Journal

At IICT, we're always striving to give our members quality content that will help them better themselves, better their businesses and better the lives of those around them. The articles you will find here have been written with this in mind, so take a read and feel free to share them with anyone that will find them valuable. 

Lawrence Taylor Ellyard

Lawrence Taylor Ellyard
Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT's operations both within the Australia and Internationally.

Recent Posts

clock iconPosted Tuesday, 23 March 2021

Dealing with Difficult Clients & Staying In Control

In the complementary therapy space, we sometimes deal with negative client reactions. Some clients yell, some insult, some sling hurtful accusations. It may be hard not to take these attacks personally, whether you get angry or it creates self-doubt. You may get upset in the moment and worry about the incident after. All of this is normal, whether your first difficult client is in your first week or years into your experience as a therapist. 

clock iconPosted Tuesday, 23 March 2021

IICT Member Spotlight

Being a professional body for natural therapists that supports a wide breadth of modalities worldwide, it's no surprise  IICT have a community of wonderful members. In the coming months, we'll be featuring a collection of 'Member Spotlights' to share, inspire and connect you with people in our community and their stories.

clock iconPosted Wednesday, 24 February 2021

Designing an SEO Strategy for Your Natural Therapy Business

Search Engine Optimisation (SEO) the practice of applying certain steps to attract your ideal clients to your business website through organic search engine results. For natural therapy businesses, this means attracting those in-need to your supporting services.

clock iconPosted Thursday, 4 February 2021

COVID-19 Restrictions: Guidance for Natural Therapists in Australia

We will be updating this blog regularly on how to move forward in response to COVID-19. Or stay up to date by visiting the Australian Government website by clicking here

Please note the information contained on this page is general in nature and does not contain professional IICT advice or recommendations, nor does it take into account your personal situation. If you require further information, seek professional advice from the National Coronavirus Helpline on 1800 020 080. The line is open 24 hours a day, seven days a week and is operated by the Australian Government. 

clock iconPosted Saturday, 30 January 2021

Marketing Strategies For Holistic & Natural Therapists

Marketing is essential for holistic and natural therapists. You need to reach your potential clients and let them know the benefits you offer. You have to keep yourself fresh in the minds of existing clients. The past year has been difficult for almost all businesses. Holistic and natural therapists, like everyone, have had to make adjustments to their practices. In some cases, you may have had to pause live sessions due to lockdowns.

clock iconPosted Tuesday, 5 January 2021

How To Attract Your Target Audience Using The Right Content

In the era of digital marketing, a stellar online content strategy is important for business. With 81% of internet users searching for products or services online, the right content is the best way to attract your target audience.

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