--- title: IICT Blog | Lawrence Taylor Ellyard description: Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT's operations both within the Australia and Internationally. --- [![IICT\_logo\_h\_1](https://blog.myiict.com/hubfs/IICT_logo_h_1.png)](https://www.myiict.com/) - [Practitioners](https://www.myiict.com/practitioners/) - [Students](https://www.myiict.com/students/) - [Training Providers](https://www.myiict.com/training-providers/) - [Insurance](https://www.myiict.com/insurance/) - [Modalities](https://www.myiict.com/approved-modalities/) - [About Us](https://www.myiict.com/about-us/) AUTHOR # Lawrence Taylor Ellyard Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT's operations both within the Australia and Internationally. ## Stories by Lawrence --- Welcome to the IICT Journal A wealth of practical knowledge, created specifically for complementary therapists. ### [The Benefits of Breathwork and How to Start Your Practice](https://blog.myiict.com/the-benefits-of-breathwork) Read on to learn about the benefits of breathwork and practical tips for how to get professional membership and breathwork insurance for your... ### [The Importance of Sleep and How to Improve Your Sleep Quality](https://blog.myiict.com/the-importance-of-sleep-and-how-to-improve-your-sleep-quality) This article will discuss the importance of sleep and how you can improve your sleep quality. We'll also provide tips on finding a practitioner to... ### [Starting a Pilates Studio: What You Need to Know](https://blog.myiict.com/starting-a-pilate-studio-what-you-need-to-know) 6 tips to consider when opening your own Pilates studio. ### [Video Marketing for Complementary Therapists](https://blog.myiict.com/video-marketing-for-complementary-therapists) We're visual creatures & tend to respond to videos better than texts. Find out how video marketing is an excellent way to pass information to... ### [Developing the Ideal Homepage – 5 Key Elements to Consider](https://blog.myiict.com/developing-the-ideal-homepage-5-key-elements-to-consider) Important elements to include in your homepage. It's time you got serious with your homepage. ### [7 Steps to Evolve Your Complementary Therapy Practice in 2022](https://blog.myiict.com/evolving-your-complementary-therapy-practice-2022) Discover the best ways for your complementary therapy business to harness a rebounding economy to evolve and thrive in 2022. [1](https://blog.myiict.com/author/lawrence-taylor-ellyard/page/1) [2](https://blog.myiict.com/author/lawrence-taylor-ellyard/page/2) ... [7](https://blog.myiict.com/author/lawrence-taylor-ellyard/page/7) # Get to Know IICT Founder and CEO, Lawrence Ellyard. Discover what Forbes, Success, Entrepreneur and other leading publications have to say about Lawrence Ellyard, the visionary Founder and CEO of IICT. [READ MORE ARTICLES](https://lawrenceellyard.com/insights/) ![LE Video Thumbnail fow insights](https://blog.myiict.com/hubfs/LE%20Video%20Thumbnail%20fow%20insights.png) © International Institute for Complementary Therapists 2025. The Natural Choice.