--- title: IICT Blog | Lawrence Taylor Ellyard (2) description: Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT's operations both within the Australia and Internationally. (2) --- [![IICT\_logo\_h\_1](https://blog.myiict.com/hubfs/IICT_logo_h_1.png)](https://www.myiict.com/) - [Practitioners](https://www.myiict.com/practitioners/) - [Students](https://www.myiict.com/students/) - [Training Providers](https://www.myiict.com/training-providers/) - [Insurance](https://www.myiict.com/insurance/) - [Modalities](https://www.myiict.com/approved-modalities/) - [About Us](https://www.myiict.com/about-us/) AUTHOR # Lawrence Taylor Ellyard Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT's operations both within the Australia and Internationally. ## Stories by Lawrence --- Welcome to the IICT Journal A wealth of practical knowledge, created specifically for complementary therapists. ### [A Goal Setting Guide for Complementary Therapists](https://blog.myiict.com/a-goal-setting-guide-for-complementary-therapists) Set yourself apart by setting goals for your complementary therapy practice. Read about the importance of goal-setting, along with five tips to help... ### [Building Authentic Connections With Email Marketing](https://blog.myiict.com/email-marketing-for-complementary-therapists) Want to succeed with email marketing for your complementary therapy business? Read our tips on building a list, sending valuable content, and... ### [An Expert Guide to Performing a SWOT Analysis for Your Practice](https://blog.myiict.com/swot-guide-for-complementary-therapy-practice) Conducting a SWOT analysis for your practice can seem like a daunting task. Read our expert guide with simple and applicable ways to get started with... ### [Ways to Cultivate A Lasting Social Media Presence for Your Complementary Therapy Practice](https://blog.myiict.com/cultivate-a-lasting-social-media-presence-for-your-complementary-therapy-practice) Need to drive sales, improve brand visibility & provide valuable customer engagement? Read how a lasting social media presence helps you grow a... ### [The Benefits of Establishing Your Unique Selling Proposition (USP)](https://blog.myiict.com/the-benefits-of-establishing-your-unique-selling-proposition) Do you have an edge over your competition? What makes your business unique? Read the benefits of establishing your Unique Selling Proposition (USP). ### [Why Your Complementary Therapy Practice Needs Social Media](https://blog.myiict.com/why-your-complementary-therapy-practice-needs-social-media) Read our blog on how social media can benefit your complementary therapy business and how a social media presence can help you connect with future... [1](https://blog.myiict.com/author/lawrence-taylor-ellyard/page/1) [2](https://blog.myiict.com/author/lawrence-taylor-ellyard/page/2) [3](https://blog.myiict.com/author/lawrence-taylor-ellyard/page/3) ... [7](https://blog.myiict.com/author/lawrence-taylor-ellyard/page/7) # Get to Know IICT Founder and CEO, Lawrence Ellyard. Discover what Forbes, Success, Entrepreneur and other leading publications have to say about Lawrence Ellyard, the visionary Founder and CEO of IICT. [READ MORE ARTICLES](https://lawrenceellyard.com/insights/) ![LE Video Thumbnail fow insights](https://blog.myiict.com/hubfs/LE%20Video%20Thumbnail%20fow%20insights.png) © International Institute for Complementary Therapists 2025. The Natural Choice.