--- title: IICT Blog | Kate Duncan description: Kate is Head of Content and Marketing at IICT and has been a prominent voice in the wellness industry for over a decade. Kate’s experience as the editor of two Australian health and wellness magazines offers a wealth of insights into the natural health space, which she now shares with IICT. Kate has extensively studied Yoga, Ayurveda and Massage Therapy. When she’s not working, you’ll find Kate treasuring moments with her son, surfing one of Byron Bay’s beautiful breaks or spending time in nature with her family. --- [![IICT\_logo\_h\_1](https://blog.myiict.com/hubfs/IICT_logo_h_1.png)](https://www.myiict.com/) - [Practitioners](https://www.myiict.com/practitioners/) - [Students](https://www.myiict.com/students/) - [Training Providers](https://www.myiict.com/training-providers/) - [Insurance](https://www.myiict.com/insurance/) - [Modalities](https://www.myiict.com/approved-modalities/) - [About Us](https://www.myiict.com/about-us/) AUTHOR # Kate Duncan Kate is Head of Content and Marketing at IICT and has been a prominent voice in the wellness industry for over a decade. Kate’s experience as the editor of two Australian health and wellness magazines offers a wealth of insights into the natural health space, which she now shares with IICT. Kate has extensively studied Yoga, Ayurveda and Massage Therapy. When she’s not working, you’ll find Kate treasuring moments with her son, surfing one of Byron Bay’s beautiful breaks or spending time in nature with her family. ## Stories by Kate --- Welcome to the IICT Journal A wealth of practical knowledge, created specifically for complementary therapists. ### [Discover October's Cosmic Insights](https://blog.myiict.com/discover-octobers-cosmic-insights) October asks you to look honestly at your relationships and make peace with whatever resurfaces from the past. Here's what's shifting and how to work... ### [What is Kinesiology?](https://blog.myiict.com/what-is-kinesiology) The global practitioner’s guide to training, recognition and insurance by IICT. Kinesiology is a mind-body therapy that draws on TCM and more. ### [How professional recognition builds client trust for wellness practitioners](https://blog.myiict.com/how-professional-recognition-builds-client-trust-for-wellness-practitioners) Why do you need professional recognition? Find out why independent professional recognition strengthens practitioner credibility, what clients look... ### [Discover September's Cosmic Insights](https://blog.myiict.com/discover-septembers-cosmic-insights) September hands you a fresh start and then dares you to be brave with it. Here's what's shifting and how to work with it, from IICT Member AstroTash. ### [Using AI in your practice: what to hand over and what to keep close](https://blog.myiict.com/using-ai-in-your-practice-what-to-hand-over-and-what-to-keep-close) When it comes to AI, take the help where it helps but keep the rest close to your chest. A practical, honest look at where AI belongs in a... ### [What the new national standards for counsellors and psychotherapists means for you](https://blog.myiict.com/what-the-new-national-standards-for-counsellors-and-psychotherapists-means-for-you) Great news! Nothing changes for your IICT Membership right now. Here is what is happening and when. [1](https://blog.myiict.com/author/kate-duncan/page/1) [2](https://blog.myiict.com/author/kate-duncan/page/2) ... [8](https://blog.myiict.com/author/kate-duncan/page/8) # Get to Know IICT Founder and CEO, Lawrence Ellyard. Discover what Forbes, Success, Entrepreneur and other leading publications have to say about Lawrence Ellyard, the visionary Founder and CEO of IICT. [READ MORE ARTICLES](https://lawrenceellyard.com/insights/) ![LE Video Thumbnail fow insights](https://blog.myiict.com/hubfs/LE%20Video%20Thumbnail%20fow%20insights.png) © International Institute for Complementary Therapists 2025. The Natural Choice.