If you’ve ever thought about opening your own Pilates studio, now is the perfect time. The fitness industry is on the rise in the aftermath of the pandemic, and according to forecasts, the market for Pilates & Yoga studios will generate USD$269,301.8 million in revenue by 2028. Starting and operating a successful Pilates studio involves hard work and strategy, but can be extremely rewarding when done right. Keep reading below for our best tips and things to consider during your studio start-up phase, so you know you’re on the right track.
As of 2022, the market size for Pilates and Yoga Studios in Australia is $608.0 million. Despite the decline in the industry between 2021 and 2022 due to the pandemic, forecasts predict the Pilates & Yoga studio industry will quickly recover and return to growth by 2023 with the improvement of economic conditions, increase of in-person attendance and increased online presence.
Here's our top tips and points of consideration for starting your own successful Pilates studio.
Business plans can help you get on track for success by looking at your goals. The business plan outlines:
You're well on your way to reaching your goal now that you are looking for your studio space. The sooner you find the right location, the faster you can start marketing your studio. Below are some factors to help you choose the right location and start to attract new clients.
It is also essential to consider the type of equipment you will use in your workspace because it determines the size of your studio. Depending on your budget, you may choose between running Mat Pilates classes or including Reformers. While Reformers may be costly, you can start small and offer private lessons to begin. As your studio grows, you can always expand and purchase more equipment for larger class sizes.
As part of your brand, your team is critical to your ongoing program's success. The quality of any staff will be essential to the entire program's success. A Pilates instructor will need to be able to tailor exercises to fit the needs of their customers, given the delicate nature of Pilates. Provide support for your instructors to pursue continuous Pilates training. Keep your classes challenging and fun with new drills and tips!
Creating a memorable logo and a website is another crucial step to starting your own business. One of the first things clients will notice about your company is your logo. If you want to ensure that your logo effectively conveys your message, you might hire a graphic designer.
It's all about keeping your studio in the public eye in whatever way you can. By connecting with more people, you have a higher likelihood of them trying out your studio.
The following places might be worth a try first:
The IICT Directory will help you find any Pilates studio from its database of over 1,400 complementary therapy practitioners.
IICT is a professional industry body that provides membership, access to insurance, resources, tools, and support to grow your complementary therapy practice. Join IICT here or contact our team to learn more about becoming a member today.