Marketing is essential for holistic and natural therapists. You need to reach your potential clients and let them know the benefits you offer. You have to keep yourself fresh in the minds of existing clients. The past year has been difficult for almost all businesses. Holistic and natural therapists, like everyone, have had to make adjustments to their practices. In some cases, you may have had to pause live sessions due to lockdowns.
During such challenging times, your marketing strategy is more important than ever. In 2021 and beyond, it will be increasingly crucial to come up with effective and affordable ways to reach your audience. As we enter a new and challenging year, let's look at some effective marketing tactics that can help your practice grow.
As a therapist, you are a local business and want to attract the attention of people in your area. Local SEO is essential for growing your practice. Even if you've been compelled to scale back your offerings due to COVID restrictions, you still want to build leads and clients locally for when you do reopen your local practice.
The content you publish serves several purposes. It helps with SEO, it establishes your expertise, and it informs potential clients on the ways you can help them. It's important to target your content to the needs of your audience.
Focus on Benefits
A fundamental principle of marketing is that you need to identify your customer's pain points and solve their problems. This certainly applies to anyone who offers massage, natural therapy, nutritional counselling, and other such holistic services. For all of your promoting efforts, keep the following in mind.
Keep in mind that people have different backgrounds and may not always be familiar with your methods. Not everyone is aware of Reiki, Ayurveda, biofeedback, and other modalities you may offer. Make sure you take the time to offer simple explanations of your techniques and what they can do for clients.
There are many types of content that help you reach your audience. Consider the content format that best suits your business combined with what your audience is most likely to engage with. Content types can come in the form of:
Email marketing is one of the most valuable ways to build up your collection of leads. It also helps you stay in touch with previous clients. The advantage of an email list is that you can send messages anytime without your contacts needing to log onto your website or social media pages. Here are some email marketing tips for holistic practitioners.
Social media provides a great opportunity to connect with potential and existing clients. Here are just a few ways to leverage social media sites to grow your practice.
In 2020, when so many live events had to be cancelled, many businesses and organisations discovered the advantages of virtual presentations. Sharing information online, of course, has many benefits even when live events are feasible. You can reach a wider audience as the location isn't a limitation. It's cheaper and simpler to organise an online event. They can also be great for educating your audience and finding potential new clients.
The future is getting harder to predict all the time. Regardless of what the coming months and years bring, a strong marketing plan will help you grow your holistic therapy practice. Remember that regardless of what is going on in the world, people still need your skills and knowledge. It's up to you to communicate your value.
Once you have a well-planned marketing strategy in place select an insurance policy to protect your business. IICT is a professional industry body that provides membership, insurance, resources, and a global community for complementary therapists working in 1,100+ modalities.
We help you on your insurance and provide professional recognition and credibility for natural therapists who practise multiple modalities. Find out how to join IICT here or contact us on +61 2 5629 7777 Monday - Friday 10am - 4pm NSW, Australia to speak with one of our friendly and helpful Member Services team.