AI Tools Designed for the Modern Holistic Therapist

Tired of admin overload and craving more alignment in your business? We get it – which is why we’ve rounded up our favourite AI tools. These tools are designed to support your practice, streamline your workload and free up your time so you can focus on healing – not hustling.

Here are nine AI tools that can support you in building a thriving, modern therapy business:

1. Content creation and copywriting tools

Tool: Jasper AI

Primary function: AI-powered long-form writing assistant for blogs, websites, marketing copy and courses.

Best use for complementary therapists:

• Write informative blog posts about your therapy modality.
• Create welcome email sequences and newsletters to stay in touch with your clients.
• Build course outlines for online programs such as “5-week introduction to herbal healing” or “10 massage techniques for stress relief”.

Limitations:

• Requires human review for nuance and tone.

Ease of use: Beginner-friendly with templates.

Cost: $49 USD per month.

Data security: Stores data on servers – be sure not to input sensitive client information.

2. Video and visual content generation

Tool: Pictory / Sora (by OpenAI)

Primary function: Turns text or blog content into short, engaging videos using AI.

Best use for complementary therapists:

• Create social media videos, explainer clips for websites, course content and more.
• Turn a “How Acupuncture works” blog into a 60-second explainer for Instagram.
• Use for video meditations or therapy demonstrations with captions ie how acupressure works.
• Produce video testimonials from clients.

Limitations:

• Limited custom branding in free or lower-tier plans.
• Requires some video editing judgment.

Ease of use: Intuitive drag-and-drop.

Cost: Pictory starts at $19 USD per month; Sora is included with ChatGPT Pro ($20 USD per month)

3. Virtual assistants and practice management

Tool: Samantha AI / Tability / Poppy AI

Primary function: AI-based business assistant and planning tool.

Best use for complementary therapists:

• Task management, admin automation and business goal tracking.
• Automate reminders for client bookings, payments and follow-ups.
• Plan out new service launches, organise therapy course materials and brainstorm idea.
• Track practice goals such as “launch new treatment bundle” or “gain 5 new clients this month.”

Limitations:

• Works best when integrated with CRMs or email platforms.
• Not designed for direct client communications or therapy notes.

Cost: Free to $29 USD per month depending on features.

Scalability: Great for growing practices.

4. Research and industry intelligence

Tool: Perplexity AI / Feedly AI

Primary function: Curates relevant news, research and content from the web.

Best use for complementary therapists:

• Stay informed on new modalities, legal regulations and trends.
• Get summaries of peer-reviewed research for client education.
• Track global trends in herbal medicine, kinesiology, trauma-informed therapies and more.

Limitations:

• Feed accuracy depends on keyword tuning.
• Some articles may require subscriptions.

Ease of use: Easy

Cost: Free version available; Pro from $10-15 USD per month.

5. Audio/podcast creation and editing

Tool: Descript

Primary Function: Record, edit and transcribe audio and video content.

Best use for complementary therapists:

• Record and edit podcasts, course audio or guided meditations.
• Record a weekly wellness podcast or series (such as “The Breathwork Journal”).
• Repurpose client Q&As into polished educational episodes.
• Share guided tutorials or interviews with modality experts.

Limitations:

• Initial learning curve.
• Desktop-based.

Cost: Free plan available; Pro from $15 USD per month.

Data security: Audio stored in-app so be mindful with client stories.

6. Client communication automation

Tool: ManyChat (for SMS & Messenger)

Primary Function: Automates client messaging via Facebook Messenger, SMS or Instagram direct message.

Best use for complementary therapists:

• Automatically confirm bookings, send pre-session forms and follow-ups.
• Run Instagram “comment to get free download” campaigns for lead generation.

Limitations:

• Best for practitioners with a social presence.
• Not suited for sensitive client messages.

Cost: Free plan available; Pro from $15 USD per month.

Privacy: Avoid sharing personal health information via bots.

7. Social media management

Tool: Metricool / Later / Buffer

Primary Function: Schedule, optimise and track content across multiple social platforms.

Best use for complementary therapists:

• Plan a month’s worth of wellness tips, videos and testimonials in advance.
• Analyse what content resonates with clients.
• Schedule educational posts, features and event promotions.
• Share awareness days.

Limitations:

• Metrics may be limited on lower tiers.
• No AI caption generation unless integrated.

Cost: Free to start; from $12-$25 USD per month.

Ease of use: Designed for solopreneurs.

8. Website optimisation and conversion

Tool: Tidio / Chatbase

Primary Function: Adds AI chat to your website for instant visitor support.

Best use for complementary therapists:

• Help website visitors book, ask questions or download resources 24/7.
• Convert website traffic into clients without being online all day.

Limitations:

• Requires setup.
• Limited capacity on free plans.

Cost: Tidio starts free; paid from $29 USD per month. Chatbase free to start, upgrades available.

Security: Choose HIPAA-compliant plans if discussing health data.

9. Educational content development

Tool: ChatGPT with Canva Magic Design

Primary Function: Rapid creation of courses, quizzes and visual learning aids.

Best use for complementary therapists:

• Build a “Holistic Gut Health 101” course using AI-generated scripts and Canva slides.
• Turn client FAQs into printable guides or checklists.
• Offer branded PDF guides, course workbooks or quizzes for clients or students.

Limitations:

• Free ChatGPT doesn’t access latest design templates.

Cost: ChatGPT Pro ($20 USD per month); Canva Pro ($12.99 USD per month).

Final recommendations for IICT practitioners

• Start with: Jasper for writing, Canva + ChatGPT for visuals and Buffer for social media management.
• Add on: Pictory or Descript if you plan to grow your content.
• Explore: Feedly or Perplexity to stay sharp in your field.

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Article written by: Kate Duncan, IICT

About the Author:

Kate is the Content Writer of IICT and has been a prominent voice in the wellness industry for over a decade. Kate’s experience as the editor of two Australian health and wellness magazines offers a wealth of insights into the natural health space, which she now shares with IICT. Kate has extensively studied Yoga, Ayurveda and Massage Therapy. When she’s not working, you’ll find Kate treasuring moments with her son, surfing one of Byron Bay’s beautiful breaks or spending time in nature with her family.