Nowadays, it is almost impossible to browse the internet and social media platforms without stumbling into a beauty advertisement, a product review, or a hair video. If you operate a salon or plan to start one in 2020, you should also work on a plan to advertise your products and services.
Here are the top 10 beauty salon marketing ideas for you in 2020:
1. Influencer Marketing
A social media influencer is a person with a loyal online following through the content they create. Influencers have increasingly gained popularity on social platforms such as Facebook, Instagram, and YouTube. Usually, influencers will endorse your products and services after you sponsor their content. 89% of marketers find the return on investment (ROI) from influencer marketing better than other marketing channels.
Sometimes, it's hard to get consumers to try your product for the first time. Influencers make your work easier by trying out your services and recommending them to their trusting following. You can ask them to review your product and provide giveaways and suggest tips for your products.
2. Instagram Business Account
As of June 2018, Instagram reached the 1 billion monthly users mark, and more than 500 million people use the platform daily. Advertising on Instagram is ideal because it provides an opportunity for you to share pictures of your products, videos, and tutorials, which is highly recommendable for advertising beauty products.
With an Instagram business account, you can add details on your business location, delivery details, promotions, link your website, or YouTube channel. Each time you make a post, you can add hashtags to increase the audience reach and engage clients in the comment section and your direct messages (DM).
Instagram also has IGTV, which is excellent for sharing long videos. You can also use Stories to create posts for daily engagement and add Highlights to display your work and products to new visitors. The business account also has Insights that you can use to analyse the impressions, reach, followers, and demographics around your advertisements and posts.
3. Instagram Ads
Instagram Ads allows you to sponsor paid content and reach a broader target audience on the platform. This technique will help you grow your salon's brand, generate website traffic, generate new leads, and move current leads towards conversion. There are different types of Instagram ads, including photo ads, video ads, carousel ads, slideshows, and stories.
Once you select the post you want to promote, you can choose precise targeting options based on location, interests, behaviours, and demographics such as age and gender. Since Instagram is integrated with Facebook, you get to utilise Facebook's extensive database to deliver content to your target audience.
4. Facebook Ads
Facebook is the largest social platform in the world, with more than 2.4 billion monthly users. The platform offers different paid ad options for you to choose from. To advertise, you need to visit Facebook's Ad Manager on your account. From here, you will follow several steps to create your advertisement.
First, you need to determine your objectives. Do you want to increase brand awareness? Are you looking for more video views or reach? Select your objective and move on to audience targeting. Facebook has a tool to help you narrow your audience based on location, age, gender interests, and behaviours, among other demographics. You can also set the budget for your ads, create a schedule, and access analytics to see how your advertisements are performing.
5. Google My Business
Google My Business is a free tool by Google that lets you manage how your business appears on Google Maps and Google Search. You can create an account for your business to target local searches. You can add details such as your business name, location, operating hours, and contact details.
To optimise your account, you should add a cover photo and profile photo, customer reviews, and aspects such as Wi-Fi and wheelchair accessibility. With Google My Business, your salon business will tap into local searches for "salon near me."
6. Creating Video Content
Smart Insights projects that video content will be responsible for 80% of global internet traffic in 2020. Whether on Instagram, YouTube, Facebook, or Snapchat, video content is an excellent way to market your salon in 2020. Apps such as Snapchat are ideal for daily engagement with existing local clients. Thanks to IGTV, you can publish long videos showcasing your makeup hacks, beauty products, and salon services such as manicures, pedicures, massages, facials, waxes, and scrubbing.
Facebook Videos is also an ideal channel to promote your work. Alternatively, you can create a YouTube Channel for your business. With YouTube, you can make your videos as long as needed and engage with potential clients in the comment section. You can also add direct links to your website or e-commerce store.
7. Building a Website
If you do not have a website, you are missing out on an excellent opportunity to advertise your salon. Your website is a unique platform you promote your services and display your prices, include a location, add customer reviews, and include a Frequently Asked Question (FAQs) section. You can also add an online store to help your clients purchase your items online instead of going to your physical store.
A website is also an ideal place to provide detailed information on offers, promotions, and sales that you are having at the salon. Once you make announcements on your Instagram page or Facebook account, you can redirect clients to your website for further information.
8. Google Ads
Google has more than 3.5 billion daily interactions and happens to be the most popular platform globally. It provides an advertising platform through Paid Per Click (PPC) advertising, where you pay for every impression on your ad. You can pay for search ads which appear on the search engine results page (SERP), display ads which appear on web pages and video ads which appear on YouTube.
9. Engaging on Social Platforms
Responding to comments on Instagram, Twitter, or Facebook is just as crucial as making advertisements. Marketing your business is not only about making posts. It should also include client engagement. Whenever viewers comment on your video, ask questions, or tag you in their posts, you should engage them. Thank, apologise, give further details, and ask for suggestions from your followers and share their picture on your account.
10. Creating a Blog
You can build a blog for your salon business to improve your brand's awareness, create authority, and promote other platforms. Your blogs should have high-quality visual elements, such as photos and videos, to attract readers. You can add the blog to your website or create it on free platforms such as WordPress. You can also use the blog to redirect followers to your site and promote your products.
Growing your salon does not have to be a difficult task. With the right marketing strategies and objectives, you can build your clientele. If you own a salon and need insurance, joining IICT will grant you access to discounted insurance. Sign up and become a member today.