Reiki Business Card Design: 5 Designs You Need to See and Why They Work
The popularity of Reiki is growing globally. More individuals are giving their testimonial of how Reiki has benefited them. A mounting number of research studies are being completed, showing that Reiki is a force to be reckoned with. In short, Reiki practitioners need to be prepared for growth in the industry.
More customers will be available, but more Reiki Masters will also be competing for a deeper client base. A great way to stand out and be remembered is with a quality business card.
Here are five examples of strategic Reiki business card designs and why they work so well.
1. The Simple Business Card
In this Reiki business card design, Dai Ko Myo is emblazoned across the front of the card. This master symbol will catch the customer's eye. Additionally, the symbol is purple, a calming colour, with a grey background, which tones down the brightness of the purple. This type of simplicity on the front of the card is a perfect message of how simple and straightforward Reiki can be in its healing properties.
And then on the back is all the necessary information, including the practitioner's name, their certification, phone number, email address, and office address. This is all you need. The potential customer then has multiple ways of reaching out to find out more or schedule an appointment, yet they are not too overwhelmed by distracting words, colours, or images.
The Lesson: Keep it simple in terms of colours, images, and information.
2. The Straight-Forward Business Card
Reiki is all about hands-on healing. The practitioner's hands play a big part in each session. So it makes perfect sense for them to play centre stage on a Reiki practitioner's business card, such as in this example.
In the example, the front of the card gives a hint of what the practitioner does. However, there is plenty of blank space and not too many words are used—a good rule of thumb to abide by for the front of Reiki business cards. The back continues this simplicity and spaciousness, with just enough information to allow the potential customer to find out what they need to. Finally, the front and back are different colours. This can be a good idea in order to break up the information on both sides and make each a little more memorable.
The Lesson: Make it clear who you are and what you do.
3. The Memorable Business Card
The lotus mandala has two symbolic meanings. The lotus represents purity in the mind, body, and spirit. The mandala represents the universe. When they are combined they create both a beautiful image and a beautiful meaning. This is the type of impression that Reiki practitioners should try to get across when they advertise their business. Customers should understand that a practitioner's goal is to create purity and calm. By placing the lotus mandala on a business card, they can accomplish this.
In the example, the card maintains soft, soothing colours, but uses gold embellishment to make it eye-catching. Instead of stating the services that the practitioner offers on the front or leaving it blank, like the previous two examples, this card has the name of the practitioner across the bottom. This can work just as well as the other examples and simply depends on the practitioner's preference. However, it is important to note that a name on the front will make it more memorable, allowing the potential client to easily recall your name the next time they see you or in the middle of a session.
The Lesson: Make it memorable and special.
4. The Symbolic Business Card
There is loads of symbolism behind Reiki--The Midas Star, the Rama symbol, Motor Zanon, just to name a few. One of the most meaningful is Cho Ku Rei, or the power symbol. Practitioners can use it throughout their sessions, but oftentimes they end up bookending sessions with it. Such a common symbol is very representative of the alternative medicine, making it ideal for a Reiki business card design.
In this example, the symbol is centred on the front of the business card, allowing it to serve as a great conversation starter, with customers asking what the symbol means. It has a light purple, marbled background, which helps to contrast the symbol and the text. And the text, once again, is concise. It is simply the practitioner's name and the services that they provide.
And on the back, the text takes up less than half of the card. This can be a good idea because it leaves room for the practitioner to write down additional information, such as an appointment time or a discount offer.
The Lesson: Implement a symbol or phrase that will start a dialogue.
5. The Strategic Business Card
Is there a more pain-relieving, anxiety-reducing type of art to look at than watercolour? Maybe—but it probably wouldn't look as good on a business card. This card offers continuity on the front and back, with the same lotus featured on both sides, yet a different size, in a different position, and with a shadow in Sukhasana on the front lotus.
There are two other aspects of this card that make it a winner. The first is that on the front of the card, under 'Reiki', it says 'Mind. Body. Spirit'. This is smart because it gives a hint of what Reiki is to an unknowing potential customer, yet it is vague enough to allow a conversation to be started about the specifics. And then there are the font sizes. The most important aspects are bigger. The word 'Reiki', the practitioner's name, and the phone number. If it is needed, though, the other information is still visible.
The Lesson: Know what information to emphasise.
Just as Reiki practitioners are mindful in how they practice their medicine, the should be mindful in the design of their business card. By following the above tips, practitioners can start to create a brand around their practice that will attract new clients and differentiate them from the competition.