Being a professional body for natural therapists that supports a wide breadth of modalities worldwide, it's no surprise IICT have a community of wonderful members. In the coming months, we'll be featuring a collection of 'Member Spotlights' to share, inspire and connect you with people in our community and their stories.
IICT Member Since 2005
What have been the major benefits of having a membership with IICT for your business?
IICT at the time, were the only ones offering me insurance coverage for one of the modalities I practice called NESHealth. They also recognised the training courses I have completed where others wouldn't.
IICT's broad range of modalities and training courses of institutions it recognises is fantastic! I have completed my training over time from different places and this recognition without having to constantly retrain is certainly an advantage.
The support they offer for helping you market your business and also the services they promote to you I have found quite useful in how I have structured my business.
Describe the modality you practice and why it's unique.
I am a Naturopath (Functional Nutrition) as well as a NESHealth Bio-Energetics Health Coach and Meditation Instructor. The way I make use of Functional Pathology Testing and the unique biofield scanning offered with the NESHealth system in combination and then applying the resulting protocols in unison is quite different.
I am creating highly personalised wellness therapy programs based around nutrition and bioenergetics that's truly a holistic approach to the person at all levels of their being. This allows for a much deeper healing and usually a more permanent change for the patient. The NESHealth system also offers the patient a lifetime access to a client portal which is a great little hub for managing your on going well being.
What's your biggest challenge for the year ahead?
You never know what the future holds! Right now, people are a little scared to spend their money because of the uncertain times we are currently living in, so coaxing people back to looking after their well being as a priority spend is a little tricky. Fearmongering has made a lot of people run back to the old conventional fields and this is concerning as the long term well being of people, in my experience, rarely came from "conventional".
How has the COVID-19 pandemic changed your business? We're you able to offer services online?
COVID decimated my business. I had, like many others, no income for some time. I stayed in touch with my patient base and kept offering advice and help where I could and eventually things returned a bit, nothing like I had though.
I was already pivoting to offer online services and I have remained going in this direction. I do online consultations to anyone within Australia and both my Functional Nutrition work and NESHealth are able to be done quite successfully remotely.
The challenge is getting people to prioritise spending on their well being. The other problem is many people have been sitting at their computers the whole time "researching" on professor Google...so they arrive thinking they are informed....when often they are simply regurgitating sales pitches! So there is a type of re-educating happening with many of my patients at the moment.
What digital marketing activities do you do?
Regular posting on Facebook and Instagram. Some Facebook paid advertising. I write a regular blog on my website for my existing patients and my website is of course SEO friendly.
Do you have any admin and time saving tips to share?
I put aside one day each week to do all my marketing and so on so that is focused and running on a smooth basis otherwise I find it gets a away from me and ends up having no continuity or real meaning.
I also put aside one day per week to catch up on professional reading and information updates related to my work; reading clinical studies, product updates etc. The rest of my work time is dedicated to patient consultations and program preparations. About one weekend day per month is dedicated to professional development.
What are your hobbies outside work?
My hobbies outside of work are surfing, surfing and probably a little bit more surfing! I'm hopelessly addicted to the ocean and nature! I'm lucky enough to live in a beautiful part of Western Australia with world class surf breaks and amazingly clean, clear oceans. I love forest nature walks and meditation which I do with my wife often. Family time is precious and I spend a lot of time with my daughters doing various activities.
W: craighitchenstherapies.com | Facebook: @chtnaturalhealth | Instagram: @craig_hitchens_naturopath
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