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clock iconPosted Tuesday, 5 June 2018

Identifying Aspects of Brand Identity for Reiki Practitioners

By Lawrence Taylor Ellyard

Aspects of Brand Identity for Reiki Practitioners

Many smaller businesses, including those that offer Reiki services, may be doubtful about whether they need a brand identity or not. By a brand identity, we mean a recognisable, clear connection between your business's name and the service you offer. 

Because smaller businesses often rely on word-of-mouth advertising and personal referrals, it can be surprising to learn what a brand identity can do for your company.

 

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One of the first things that brand identity does is it helps you define what you are and what you are not. This is an exercise that would be beneficial even if you never shared the information with the world! Every business benefits from knowing what services they want to offer, and which they do not.

In the earliest stages of business, many entrepreneurs and Reiki practitioners choose to not define these services clearly because they are not sure themselves. This choice is a form of market test: by offering, perhaps, Reiki alongside a yoga studio or alongside other natural healing practices, you may discover whether or not you want your brand to encompass multiple offerings.

If you discover that it is better to specialise, you still have time to form a brand identity around the narrower offering of just Reiki, or around the broader offering of being a natural healing or wellness center.

A brand identity allows you to use a logo, symbol, catchphrase, or slogan to identify you and your work quickly. A quick, clear association of a logo or slogan can be very helpful for a Reiki practice: if you intend to advertise on television, for instance, it is good for viewers to see the same logo and catchphrase on all of your marketing materials.

A 30-second advertisement can do a lot more when people immediately recognise your symbol or the typeface of your business name. These things function as a "shortcut" for customers: rather than spending most of the advertisement trying to understand who you are, they recognise you and then can listen to your message.

To start getting ready for a brand identity development, Marketing Experts at Hubspot recommend developing these 6 aspects of your understanding of your Reiki business.

 

Physique

This is the most recognisable part of brand: this involves colours you want to use, fonts, designs, and logo. You may not want to spend forever or lots of money developing these, but there is no reason not to be intentional: what colours make you feel most at peace and most ready to receive Reiki? These colours can be helpful to your future clients as well!

 

Personality

Personality has to do with how you communicate: this may be a style of wording when you post on social media, or a tone of voice when you have a television advertisement. Reiki practitioners often exude a sense of calm and certainty, but you can choose your own style of communication that accompanies the more concrete aspect of the physique.

 

Culture

Culture is the values system of your company. If you don't already subscribe to the values systems of various spiritual traditions, it is worth coming up with some values that matter to your company: things like guarantees and explanations can really convey the culture of a company to the future participants in your Reiki practice.

 

Relationship

This has to do with what relationship is implied by the product or service being marketed; in the case of Reiki, a healer/patient relationship may be chosen, but there also may be an aspect of a trusted friend, spiritual guide, or other relationship.

 

Reflection

The reflection is the most common kind of person who would be attracted to your service. In the case of Reiki, it's wise to think about the age, income, gender, and hobbies or beliefs that would draw someone to your practice. When you know these things, you can work to make sure those particular people see your marketing, so it can be more personal to them.

Self-Image - This has to do with what a person thinks about themselves if they use your services. Reiki recipients often have personality traits in common, and realising these features may help you to explain to new customers exactly what makes Reiki a benefit to their lives.

These six types of information are used to form documents like mission statements and vision statements, which you may or may not choose to share with clients. What is most important, however, is that each choice of how to reach out to the community is inspired by and influenced by your statements of brand identity. When you seek out external marketing help or talk to media outlets about purchasing advertising, you want to be ready to talk about what makes your Reiki practice unique and also what makes it identifiable and trustworthy.

Once you've taken these steps toward understanding your own brand identity, you put yourself in a great position to launch your Reiki business successfully. Knowing who you are, who you want to be, and what kind of customers you want to serve can all help you when you begin marketing, advertising, and making physical objects like brochures.

Best of all, you can schedule a regular time to review your statements. Perhaps after a year or two, you discover that your reflection and self-image have changed, and your ideal customer is a surprise new demographic who you thought wouldn't be interested in Reiki. In that case, it is important to think about what aspects of the physique and personality of your brand need to change so that you can capitalise on that success. Being willing to revise your brand identity is part of what makes it a strategic element in your business.

Reiki practitioners are often very self-reflective to begin with, but developing statements related to each of these aspects gives a new Reiki business a clear path to follow when they perform outreach to the community. Because you know yourself well, you have an easier time speaking to others about what you can bring to the table and why you are special.  

Start your journey to a successful Reiki Practice by  downloading our Business  Plan Template right now! 

Lawrence Taylor Ellyard

About the Author:

Lawrence Taylor Ellyard

Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT's operations both within the Australia and Internationally.

https://www.lawrenceellyard.com/

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