How to Advertise Reiki Services - 5 Proven Ways to Get more Bookings
As a Reiki Practitioner, you've chosen a career path that is grounded in natural healing but choosing to be a professional holistic healer is just the first step. In order to have a flourishing Reiki practice where you are able to share your true passion, you have to put your strengths to work getting yourself established.
Get down to the nitty-gritty of owning a business.
Like it or not, having a holistic health practice is a business so it's important to dig in your heels and take on the tasks of marketing and advertising.
Before you wince or cringe, remember: Your goal is to heal and to do this, you must follow certain proven protocols that have allowed other businesses to be successful.
After all, if nobody sees your face, name, company name, brand, website, or blog, how will they know you or your services?
Contrary to what you may think, advertising your Reiki Practice is not about ego or monetising. Rather, it's about focusing on the importance of bringing in more clients so you can do what you do best: heal.
By reframing how you look at advertising, you can begin to embrace the concept and put into practice all of the things that will make your Reiki Practice successful.
To help you get started, here are a few ideas that allow you to advertise and market while also giving you the intuitive freedom you need. You can begin to implement these strategies immediately to help you begin (or build on) your client list.
1. Offer Free Reiki Sessions
That's right! This should come as a welcome alternative to traditional advertising since it allows you to do what you love in an authentic way, while also giving you the exposure you need to build your client base. Many people have heard of Reiki but many don't really know or understand what it is. Even fewer have probably never seen a Reiki session. In this way, providing free sessions in a public setting - perhaps a nursing home, homeless shelter, or local clinic - not only gives you the extra practice but keeps you in alignment with your vision and gives you exposure.
2. Remember The Rule of 7
The Rule of 7 was developed by Dr. Jeffrey Lant and it's one of the oldest marketing tricks in the book. This rule states that a prospective client or customer must see your message seven times before they come to you. So once you have created your advertising campaign with all of the brand identity that makes up your vision (logo design, website, services, fliers, business cards, etc.) your prospective clients will need to see them seven times (ideally) by various means so your name and services stay etched in their minds (maybe during your free sessions you can don a colour-coordinated or brand-specific outfit that aligns with your practice).
3. Utilise Social Media
There are countless opportunities for all business of any size to capitalise on social media. Much of it is free and even the paid ads are often reasonable. There are a number of benefits to using social media for advertising:
Advertising on Facebook is free or low-cost. Instagram allows you to show your followers the things that matter most to you - for free! With a free YouTube account, you can literally speak to your potential clients.
Social Media platforms like Facebook, LinkedIn, Instagram, and YouTube (to name a few) allow for targeted media messages. Your advertisements and messages go predominantly to your niche' market.
Using these social media platforms provides you with multiple options for media from blogging to podcasts and videos. You can choose whichever you are most comfortable utilising.
Provides Client Engagement
Posting on public social media allows for the emerging market trend of client engagement which is something that every Reiki Practitioner can appreciate and embrace because it is all about connection. By leveraging the ability to communicate with your potential clients, you not only create a line of communication but you get a better feel for the things they want the most and the things that are most important to them. This gives you valuable (and authentic) insight into your clients' needs.
4. Create a Blog
The digital age has turned traditional marketing on its head. Even Fortune 500 companies are having to change and adapt to the constantly-evolving world of marketing. One of the most important parts of marketing is to have an online presence. This means more than just a website: it means having a blog that you can then share with your followers on social media. Think of your blog as an extension of your services: you are providing healing through education and enlightenment and you are showing people who you are. Nothing is more important in Reiki than authenticity and integrity and a blog is a great way to show your followers these attributes. Be sure your blog is consistent and in alignment with your Truth. If you are not the writing type, you can utilise a vlog (Video Blog) with a set-up as simple as a quality camera with a good speaker so your voice will be clear.
5. Utilise Google "My Business"
As mentioned with the Rule of 7, exposure is important for getting clients through the doors and Google My Business has a fantastic, user-friendly, integrated platform where you can easily get more exposure - for free!
Not only is this platform simple to use, but it has tools built in that allow you to update your information, share your blog, build a website, and even track the things that are most popular among your readers and visitors. It's also an invaluable tool for interacting with your clients which is vital in today's marketplace.
Even though marketing and advertising are certainly not the most fun parts of having a Reiki practice, they are essential tools to getting you to where you want to be. In her book, "The Pilgrim Heart," author Sarah York says one thing she learned on her journey was: "If you can't get out of it, get into it."
Advertising and marketing are great examples of places to employ this message. By using your strengths to build the vision you have, you are better able to "get into" this essential aspect of building a successful practice.