clock iconPosted Saturday, 21 May 2022

Coronavirus and Complementary Therapists: How to Lend Support to the Community in the Wake of this Pandemic

By Lawrence Taylor Ellyard

The coronavirus is causing panic and anxiety around the globe. As a therapist, you have the ability to help. By lending support to the community that you live in and helping people get through this pandemic.

There are countless ways that companies are giving back to help their communities. Throughout the coronavirus pandemic, it's important to understand that there will be spikes of anxiety and depression. Much of this is caused by:

  • Financial impact
  • Social isolation
  • Inability to get supplies
  • Sickness and death

The good news is that there are ways for you to lend support to your community using your unique skill set as a therapist.


Spread Positive Content

Everyone is turning to the media and social media during the pandemic to find out what is going to happen next. This is met with a significant amount of negativity. Many companies and media outlets will use scare tactics to make things seem a lot worse than they really are.

You can help your community by spreading positive content and how to use natural therapies to overcome anxiety and stress including:

  • Post blogs
  • Online and social media videos
  • Daily social media posts
  • How-to guides
  • Paid one-on-one online sessions

We are in uncharted territory. However, you can get creative when it comes to showing people how they can still live the most normal lives possible – without leaving their homes.


Offer Complementary Therapy

Many people are getting laid off because "non-essential" businesses are being told to close, while many others are forced to reduce their operating hours. The goal around the planet is to flatten the curve so that there are fewer and fewer reported cases of COVID-19 each week.

With so many people being laid off, they don't have the funds to get the mental health support that they need. People are having panic attacks and sinking deeper and deeper into depression because they have no one to talk to.

You can identify that you're willing to help. Around the world, more and more complementary therapists are making themselves known. It gives people an opportunity to reach out for help knowing that there is no cost. This builds goodwill and could result in increased customers once the lock downs are no longer in place.

Simply allot a few hours a day to helping those in your community. Post your hours so people know when they can contact you.


Schedule Telehealth Appointments

Social distancing is an important aspect of dealing with this pandemic. You cannot host traditional face-to-face counselling sessions. However, you can use telehealth during this time.

With telehealth, you can set up a virtual office in order to communicate with patients. Plus, you'll be able to manage a waiting room in order to see how many people are "in line" to talk to you.

There are a number of benefits with telehealth:

  • Reach remote areas
  • Clients can continue to access your business
  • Reduce travel and inconvenience for patients
  • Incorporate audio and video tools
  • Save money due to no office rent required

It will make it easier for people to get the therapy that they need without having to travel. With many people finding it difficult to access physical services, especially during a pandemic, it makes it easier for you to help more of your community.

While not everyone is familiar with telehealth, this is a perfect time for you to introduce the benefits. Let people know how it works and how it still allows people to have patient-therapist privileges. It can ensure people are addressing their mental health during these trying times to avoid the anxiety and depression that so many are experiencing.


Provide Tips to the Community

Many businesses are lending support to the community by offering tips. Since you specialise in therapy, it's a chance to talk about ways for people to manage their anxiety. While not everyone is going to reach out to you to schedule a one-on-one appointment, many will listen to your advice on how to manage their anxiety. By simply providing tips to the community, people can listen without having to admit that they're dealing with anxiety.

There have been a lot of changes in a short period of time. People are told to avoid crowds, stay in their home, and limit contact. Some people have had their entire routines thrown off because of kids not being in school and having to work from home. Anxiety is a given, but there are tips that they can follow.

  • Remind people not to fixate on worst-case scenarios
  • Provide deep breathing exercises
  • Talk about things people can do to interrupt their train of thought
  • Provide tips on healthy eating
  • Plus provide details on your area of expertise and how it can help during this difficult time

No one wants to be dealing with the pandemic, though it's inevitable. The longer that people have to stay inside, the more that people are going to experience depression. As a complementary therapist, you can provide some community service to help people manage their anxiety. While you won't be able to reach everyone, you can reach some – and you can be the light in their otherwise dark world right now.

Be sure that you stay active so that people know that you're there. This can help you with maintaining your business while helping your community through this difficult time.

Throughout the outbreak of COVID-19, you can continue to operate. Your skill set can be used to give back to the community that you live in. At IICT, we're here to help you through these difficult times, including providing you with IICT insurance. 

Lawrence Taylor Ellyard

About the Author:

Lawrence Taylor Ellyard

Lawrence Taylor Ellyard is the CEO and Founder of the IICT with over 25 years experience in the natural health industry. Lawrence has been instrumental in developing the IICT's operations both within the Australia and Internationally.

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