How can we support you in building your business to our engaged IICT community? Here's 4 practical and helpful tips that also happen to be free!
1. Promote your event, services or course on our Private Facebook Groups.
This Private Facebook Group is engaged and interested and a very "warm" audience. Many of our existing Practitioners have multiple modalities they are qualified for and interested in adding more. They're a motivated, clever bunch of people. So why not promote your upcoming event, course or services to this group and sweeten the deal with an IICT Member discount? Not only does this make for a more engaged promotion but you'll be able to track if this method worked for your business or not. As a Practitioner or Training Provider, you have exclusive access to this group. Here are the links.
Students, Full Members and Training Providers can access the IICT Members Facebook Group.
Premier Members can access the Natural Therapist Business Mastermind Facebook Group.
2. Collaboration Posts on Socials.
Have you heard of Collaboration Posts? These are a fantastic and free Instagram marketing tool. It's basically a post shared between two or more profiles. Rather than sharing it on stories, these collaboration posts mean the information is prepared once by one business and published and the collaborator/s just need to consent to being a part of it. It's a win-win strategy and a great way of exposing your business to our audience.
If you have an event, course or special set of services you want to promote, tag us @myiict and we'll add it to our socials calendar. If it works timing wise, we'll promote it. If we have a busy schedule, we'll let you know. We can also share it on our Instagram Stories if our feed is too full.
3. Engage our CEO Lawrence as your guest.
Our CEO and founder Lawrence Ellyard is a well versed speaker and author. He is available to speak on webinars and podcasts (pending his own schedule). He would love to support your thriving business, so just reach out and ask. Contact us at marketingsupport@gmail.com.
4. Share your Certificate/ Seal.
Is your certificate printed and framed at your studio/event/head office? Have you recently updated your IICT Seal for 2025 on your website? Take a photo of you or a team member pointing to the certificate and share it on your socials and tag us @myiict and we'll share it on our socials.
We love our community and we understand that building and maintaining your heart-centered business in the complementary therapies world is a challenge. We are here to support you and help heal the world together. Let us know how else we can you support you. Contact us.
If you would like to discuss paid promotions about your event or course through our emails; Inspire U (monthly course guide) or Community for Life (monthly community news) you can book a discovery call with Brett our Head of Sales and Partnerships here.
Article written by: Kate Vandermeer, IICT
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Kate Vandermeer, IICT's Head of Content and Social Media, brings a unique blend of experience in fashion blogging, trend forecasting, marketing, and holistic wellness. She has led women's moon ceremonies and youth empowerment programs, and now channels her expertise into creating purposeful and engaging content for the IICT community. With qualifications in Reiki, Aromatherapy, Crystal Healing, Mindfulness, Teacher Training, Kids Yoga, Taoism, and Energetics, Kate’s diverse background aligns naturally with IICT’s mission. Based in the Byron Bay office, she is responsible for shaping our content strategy and sharing the stories behind the brand. Outside of work, Kate lives with her husband and two daughters in the Byron Hinterland. She enjoys wholefood cooking, yoga, gardening, nature walks, reading, and dancing. |