While Reiki is fundamentally about bringing healing to those around you, it is hard to get the opportunity to serve others unless those people can find your business. When developing a brand identity as a Reiki practitioner, it is important to choose a name in a way that grants you both autonomy as a business but also gives you a clear connection to traditional Reiki practice. Picking the right name is a step as important to setting up a business as almost any others, including developing a Business Plan.
Here are some ways to generate powerful and memorable Reiki Business name ideas.
1. Free-Associate the Words That Matter to You
Think about all the words that connect to Reiki: healing, touch, energy, grace and spirit come to mind. By writing as many words as you can, you start to see connections that go beyond the ordinary. When you come up with unusual combinations of words, use the ASIC website and internet to check and see if an existing Reiki business already uses that name, or if it is a well-known branded name of another business. If possible, it is best to have a truly unique name: it will make it easier for people to find you for healing, and it also creates less potential trademark or copyright infringement.
2. Write Out the Core Values of Your Practice
Another way to get started is to write out what matters to you about your practice. While Reiki practitioners all use similar techniques, think about what makes your practice unique or why you personally find it powerful. Writing about your values does two things: it helps you to approach naming your business from a good place, since your name will reflect what matters to you. It also will help you to convey to others why your business is different from other Reiki practitioners, showing them a bit of your personality from the outset.
3. Consider How Reiki Appears to Those Who Don't Know About It
At the same time, most Reiki practitioners will have some clients who don't know much about Reiki. Using words that only other Reiki practitioners will understand may result in some confused looks from potential clients. Instead, ask those in your life who know very little about Reiki to describe it to you, and take notes. Focus on the descriptions they give that combine easy-to-understand language with the reality of Reiki. You neither want your business to poorly portray Reiki, nor do you want it to be so technical that no one understands it.
4. Look at Similar Businesses in Other Towns and Cities
This one is much more concrete: this involves researching the ways that other Reiki businesses have named their practices. This isn't a recipe to steal Reiki business name ideas: rather, inspiration spurred on by examples. Most likely, the businesses you find in other towns and cities will do something a little differently from how you want to do it, but they'll give you ideas for the structure of a Reiki business name, which can be a springboard for your imagination.
5. Decide Whether You are Aiming for Practical Functionality or Quirky Personality
Businesses can succeed in two naming traditions: some choose a descriptive name that depicts exactly what they do, and others use a quirky name that alludes to their work but is so odd that it draws clients in through curiosity. You can take either path, but it is good to decide which one you prefer, since all of your strategies after that will be affected.
6. Check out Name Generators, but Only as Part of Your Process
The internet is full of business name generators, which try to help you come up with a unique or interesting name for your business. These can be a great option if you are stuck and cannot think of any more ideas for your business name, but for Reiki practitioners you are unlikely to find the perfect name simply by getting the internet to combine some relevant words for you. It's better to just use these generators to get you out of a creative rut and then brainstorm for yourself some more.
7. Choose a Name That Shows Results
One good way to think about your name is to think about what people want to get out of their Reiki experience: Peace? Healing? Comfort? Balance? The results are often something that everyone can understand, so it might be worthwhile to include some of those outcomes in the name to make the ideas of Reiki accessible to those who you seek to help.
8. Cut or Combine to Get to One or Two Words Only
It's hard to do, but most excellent business names are short. When you get down to a few potential options, try to make sure that they are all shorter names, either one or two words. Other lengths of names sometimes survive, but the perfect name for your business is often just one word before the word "Reiki," something that perfectly conveys your goals, intents, and values.
9. Resist the Ego and Don't Use Your Own Name
The easiest thing to do, it seems, is to take your own name and put it with "Reiki" and let that be the name of the business. While there is nothing wrong with just doing this, the only way that your name can be helpful to your business is if it is recognisable from something else, like if you also teach yoga and have a loyal client base. Most of the time, using your name just gives away the chance to really draw clients in with a more descriptive or curiosity-inducing name.
10. Test Three or Four Options and See How Friends and Family React
Once you've got your favourite Reiki business name ideas, take them for a test drive. Offer different combinations of your name options to people you know who are going to tell you the truth about which names they like best. If possible, also ask people who are both very familiar with Reiki as well as people who know very little about it. Through this process, you take some of your own bias out of the process and start to see what kinds of ideas will work well for your future clients.
Through this process, you'll be able to generate so many options for your Reiki business name that you are certain to find something unique, value-driven, clear and interesting.