When we become engaged in natural, spiritual healing of any kind, sometimes we feel disengaged from the business aspect of it all. It seems counter-intuitive to focus on the practical aspects of it because we are not really plugged into all that rat-race kind of stuff, nor are we comfortable in an environment of competition.
We would rather be busy healing.
But being a successful Reiki Practitioner (or any type of natural therapy, really) depends on not just how good you are, but on how organised and prepared you are and this includes the business aspect.
That's why it's important to have an effective, achievable business plan.
Unlike large corporations, you won't necessarily need a 50-page binder, but indeed you'll need to have the same components of those successful plans and avoid some common mistakes.
As you begin your journey as a Reiki healer, put "write a business plan" at the top of your priority list- especially if you're the sort of person that struggles with the financial side of running a business. A good business plan is like a roadmap that not only defines your purpose but keeps you on track and focused.
Consider it as a vital part of your healing intentions.
Before we discuss the 10 mistakes to avoid when writing a Reiki business plan, let's go over some of the essential components of any good business plan.
- Mission Statement/Vision
- Descriptions of Your Practice and What Makes it Different
- Well-Researched Market Analysis (be sure to research your target market)
- List of Your Practice's Strengths and Weaknesses
- Marketing Plan (how will you market yourself to potential clients)
- Cash Flow Statement
While there are other parts that can be included (such as any investor information or members of management), chances are - as a Reiki Practitioner - these won't commonly apply.
As you construct your business plan with these important elements, it's vital to avoid certain mistakes that can sabotage your practice before you know it.
1. Be Accurate
It's important that every part of your business plan is perfectly accurate. From the first letter to the last, not only are spelling and grammar important, but the information contained in it must be properly researched and double (or triple) checked.
2. Be Honest
It may seem particularly awkward to expose your weaknesses because of the very nature of Reiki work which is about intention, healing and positivity but the truth is - in the business world - everyone has weaknesses. In fact, this could even be one of those weaknesses! (The absolute, utter disinterest in capitalising on healing). But by knowing and acknowledging our weaknesses, we are better able to leverage our strengths to overcome them.
3. Be Realistic
One of the oft-cited mistakes on many business plans is the lack of realistic expectations. Even if your vision of the perfect Reiki practice is clear in your mind, ask yourself how realistic your dream practice is. There are many things to consider when it comes to being realistic and having an accurate business plan will help you to create the realistic goals that will more likely lead to success.
When you are setting goals for your practice, think of milestones you can use to measure your progress as it relates to your business plan. Maybe - in the beginning - you'll have a second-hand bodywork table and, as you gain more revenue, you can go out and get the one you've had your eyes on for years. That is a measurable milestone you can use to build your practice towards your realistic goals. The more specific your goals are, the easier they will be to achieve. Setting ambiguous goals can stump you and cause you to get off track or forget where you were going to begin with.
5. Keep it Simple
As we mentioned before, it's tough to be business-savvy when your focus is on sharing healing energy. It's important to not allow the business aspects of having a Reiki practice overwhelm you.
6. Research Thoroughly
This can't be stressed enough. You have put so much time, thought, and attention into becoming a Reiki practitioner so it's important that you research every part of your business plan thoroughly. The last thing you want in a business plan is inaccurate information and the best way to ensure your information is accurate is to research. Join various Reiki groups so you can network and become a member of helpful holistic institute, like the International Institute for Complimentary Therapists, so you can stay informed about all aspects of business while also staying grounded and feeling connected to your purpose.
7. Don't Over-Inflate
While Reiki practitioners know the value of the services they provide, it's important to stay grounded in the purpose of your work. Maybe you intend to eventually add to the services you're going to provide but when you're writing up your business plan, keep everything grounded in truth. Today - in this moment - as you build your practice, you are providing Reiki to your clients. Be careful that you don't include too many features to your service that are just not viable or feasible.
8. Be Specific
This is actually the kind of fun part of a business plan for a Reiki practitioner. We know exactly what we want to accomplish with the services we provide so we don't need to fill a ton of pages with hundreds of bullet points. Add each little part of your practice to your description, whether it be something as simple as incense and music or complex like colour therapy or massage, be specific in the services you will provide.
9. Have It Proofread
While you may feel accomplished once you complete your business plan, don't let that sway you from having someone look it over. If an attorney or accountant is not in your budget, have a close friend or business associate look it over to see what - if any - changes they would recommend.
10. Don't Wait
It may be tempting to just forge ahead and "get to it later" but this is a common mistake that leads to it either not being done, or being done in haste. Schedule a specific time and allot a specific number of days to work on your business plan. Allow yourself the time to fully focus and be present while you create the framework of your Reiki practice.
Ultimately, you will be creating the mental space you need by having a complete and accurate business plan under your belt. As a Reiki professional, that space is vital to having a clear mind and a focused practice. Even if business is just not your thing, don't skip over this important step.
You'll be glad you did it.