Marketing your Reiki practice can be a challenge, especially if you don't have a substantial advertising budget, but you want everyone to know how you can improve the quality of their lives.
It's important to focus your resources in a productive direction. Here are ten Reiki advertising secrets for finding more clients and growing your business.
1. Optimise Your Website
Your website is the central hub of your Reiki marketing strategy. Most of your clients will most likely visit your website before contacting you for a session. Whether they find you via advertising, social media, email, printed materials, or other channels, it's important to make a strong impression. Make sure your website has a professional look and is easy to navigate. Attractive images also make your site more compelling.
Remember to optimise your site for local SEO. For example, if you're in Melbourne, use phrases such as "Reiki in Melbourne" throughout your site and in meta tags. The more pages you have, the better it is for SEO. You might create separate pages for different benefits. Depending on your focus, you might have pages such as Reiki for Stress Relief, Reiki for Immune Health, Reiki for Animals, Reiki for Seniors, or anything else that's relevant to your practice.
2. Start a Blog
If you don't already have a blog, you should start one as soon as possible. Blogging is one of the best ways to show your expertise and connect with a wider audience. With a Reiki practice, you have a wide variety of topics from which to choose. Your potential clients are probably interested in nutrition, ways to reduce stress, fitness, and anything to do with improving the quality of their lives. This gives you a chance to target lots of popular keywords and get more people to your website.
3. Build an Email List
Creating an email newsletter and mailing list is a great way to widen your influence. This tip fits in nicely with blogging as you can invite people who read your blog posts to sign up for your list. Send out news about your business along with coupons and specials. You can discuss the benefits of Reiki treatments along with other health and lifestyle tips.
4. Build a Following on Social Media
Along with blogging and email, social media is probably the best low-cost way to increase the size of your audience. Facebook, Twitter, Instagram, and other social media sites give you a chance to share tips and educate people about Reiki.
The key to success on social media is engagement. This requires you to post regularly and give your followers helpful content. In addition to talking about Reiki, you might share health and lifestyle tips. Answer any comments and questions that people leave for you. If you want to increase your reach, promote your organic posts with advertising. This is a good way to get traffic to your Facebook page or get more views on Instagram or Twitter.
5. Get Listed in Google My Business
One essential marketing tip for your Reiki practice is getting listed in Google My Business. This provides you with a few important advantages. It's a free listing that makes it easier for potential clients to find you. In your listing, you can provide important information such as your location, phone number, and hours. People can easily find directions to your place of business with Google Maps.
Another reason you want to be listed is so that clients can leave Google reviews. These will be visible when someone brings up your listing. If you're not yet listed, the first step is to claim your Google My Business profile and fill out all the necessary information.
6. Encourage People to Leave Reviews
As noted, it's helpful to get Google reviews for your Reiki business. It's also helpful to get reviews on other sites such as Yellow Pages, Local Search, and Yelp. While some people will write reviews without any encouragement, others need some prodding. Include links in your emails and social media pages to your directory listings. Put up a sign in your office asking people to leave a review. You can also place this request in any printed materials you hand out such as brochures or business cards.
7. Speak at Local Events
Don't confine your Reiki advertising strategies to the internet. You can also benefit from connecting in person with people in your community. One of the challenges of a Reiki business is educating people about the benefits of your art. You can do this by giving presentations in your area.Inquire at local libraries, colleges, and community centres about booking an event.
Another option is to create a MeetUp. Live events are a powerful way to educate the public, establish yourself as an expert, and attract new clients.
8. Write a Book
There's no better way to establish yourself as an authority than to write a book. With so many self-publishing tools available, there's no reason you can't become a published author.
While there are already many books about Reiki, you can find your own unique approach. Tell your own story and how you got involved with Reiki. Discuss some of your success stories in helping people (be sure to ask permission before mentioning anyone by name).
It's easy to create e-books, print books, and even audiobooks using Amazon's many channels (e.g. Kindle, CreateSpace, ACX). Another approach is to offer your e-book for free as an enticement to get signups to your mailing list.
9. Start a Podcast
Another effective Reiki advertising tactic is to start a podcast. This is a fast-growing but still under-utilised promotional strategy for reaching a different audience from your other channels.
People listen to podcasts in their cars, while exercising, or doing chores around the house. With today's technology, you can set up your home podcasting studio with little investment.Aside from a device that's connected to the internet you only need a decent mic, a pair of headphones, and a service on which to host your podcast. Y
ou can then share your shows on iTunes and other channels. In addition to sharing health tips and introducing people to Reiki you can interview authors, bloggers, and influencers in the health and healing niche.
10. Make Videos
Video marketing is another tactic that can help you get more Reiki clients. You can appear in videos yourself or make whiteboard, PowerPoint, or animated videos. There are many economical video marketing tools and services from which to choose.
Videos are a powerful medium for discussing the benefits of Reiki and perhaps sharing other healing and lifestyle tips. Remember to optimise your videos by using keywords in your titles and descriptions. Don't forget to include a link to your website. You can use one video in multiple ways such as uploading it to YouTube, your own website, Facebook, and other video sharing sites.
These Reiki advertising strategies will help you grow your business and attract more clients. These tips are even more powerful when used together. You can use one platform to promote the others. Create a schedule for writing blog posts, social media, making videos, and other tasks. Another tip is to develop a business plan early that can help you direct your marketing and advertising efforts, saving you time down the track.
Don't try to do everything at once or you'll get overwhelmed. Focus on a few areas at a time. You may also want to think about outsourcing some of your marketing to experts or an agency. If you develop a Reiki advertising strategy and stick with it, you'll find that your business and reputation grow over time.